Diana, CEO 1

As the public face of the company and the day-to-day executive decision maker, Diana fosters a collaborative culture that makes ASAP so great to work for and work with. She’s got a knack for people; specifically, where people and products mix. She enjoys getting to know clients and their business needs and challenges and working with her team to find the best mix of solutions and services to meet their needs.

A believer in community-building, Diana serves on boards and committees for a variety of nonprofit organizations. She is currently on the Business Advisory Council for Fort Lewis College School of Business Administration, is a past president of the Durango Chamber of Commerce and is past president of the board of Riverhouse Children’s Center.

Diana graduated from California State University, Chico and then started her career in Telluride handling marketing for BIOTA, a bottled wa