VP of Operations

Diana, VP of Operations 1

In addition to being the “operational glue” of the organization, Diana supports our executive team and fosters a collaborative culture that makes ASAP so great to work for and work with. She’s got a knack for people; specifically where people and products mix. She enjoys getting to know clients and their business needs and challenges and working with her team to find the best mix of solutions and services to meet their needs.

If you’re in the Durango area, you might see Diana out and about on Main Street. She’s active in the local business community, serving as a Board President of the Riverhouse Children’s Center and President of the Chamber Diplomats of the Durango Chamber of Commerce.

Diana graduated from California State University, Chico and then started her career in Telluride handling marketing for BIOTA, a bottled water company that led the way with innovative corn-based plastic bottles. In addition, she led marketing and business projects for the regions former green building company, Steeprock Builders. Diana’s eagerness to learn about different kinds of businesses made her the perfect fit for ASAP. Since joining the Telluride team in 2007, she has been busy helping grow the company’s business, from the Denver office to Durango, where she works now.

You can find Diana chasing her sons Noah and Leo, or drafting behind her husband Daniel who races bicycles (which is quite a feat in the San Juan Mountains). Diana rides her bike to work, dropping off her kiddos at school on the way. She is into CrossFit and says she’s always working on her shavasana. But she’s not all work and working out! Diana loves cooking with friends, and makes a mean bundt cake.


Fun Facts About Diana

Nickname: Diana Banana
Favorite place to visit: Moab
Favorite shoes: Sneakers