Diana, CEO 1

As the public face of the company and the day-to-day executive decision maker, Diana fosters a collaborative culture that makes ASAP so great to work for and work with. She’s got a knack for people; specifically, where people and products mix. She enjoys getting to know clients and their business needs and challenges and working with her team to find the best mix of solutions and services to meet their needs.

A believer in community-building, Diana serves on boards and committees for a variety of nonprofit organizations. She is currently on the Business Advisory Council for Fort Lewis College School of Business Administration, is a past president of the Durango Chamber of Commerce and is past president of the board of Riverhouse Children’s Center.

Diana graduated from California State University, Chico and then started her career in Telluride handling marketing for BIOTA, a bottled water company that led the way with innovative corn-based plastic bottles. In addition, she led marketing and business projects for the regions former green building company, Steeprock Builders. Diana’s eagerness to learn about different kinds of businesses made her the perfect fit for ASAP.

You can find Diana chasing her sons Noah and Leo, or drafting behind her husband Daniel who races bicycles (which is quite a feat in the San Juan Mountains). Diana rides her bike to work, dropping off her kiddos at school on the way. She is into CrossFit and says she’s always working on her shavasana. But she’s not all work and working out! Diana loves cooking with friends, and makes a mean bundt cake.

Fun Facts About Diana

Nicknames: Lady Di, Di and DiRector
Favorite place to visit: Moab
Favorite shoes: Sneakers