Richard Betts sold his home building company in Texas in 1985 and moved to Colorado to ski for “a few years.” Once he discovered Telluride, he fell in love with the community and became a resource for local business owners to ask accounting and computer-related questions. In 1990, ASAP was formed for payroll services and other business-related services. ASAP grew through word of mouth, and opened offices in Durango and Denver to service business across the state of Colorado and beyond. Today, ASAP’s payroll and accounting business serves customers in 42 states. Richard, formerly the company’s president, now heads ASAP’s board of directors as chair.

Richard is tirelessly involved in the community, serving on a variety of local and regional boards. He was appointed to the initial Connect for Health Colorado board to represent Colorado’s small business interests in the transition to the Healthcare Reform Act. He has served in leadership positions on