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Richard Betts

Richard Betts

Founder & President

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Richard Betts sold his home building company in Texas in 1985 and moved to Colorado to ski for “a few years.” Once he discovered Telluride, he fell in love with the community and became a resource for local business owners to ask accounting and computer related questions. In 1990, ASAP was formed for payroll services and other business related services. ASAP grew through word of mouth, and opened offices in Durango and Denver to service business across the state of Colorado and beyond. Today, ASAP’s Payroll and Accounting business serves customers in over forty states.
Richard is tirelessly involved in the community, serving on a variety of local and regional boards. Richard was appointed to the Connect for Health Colorado (Health Benefit Exchange) board to represent Colorado’s small business interests in the transition to the Healthcare Reform Act. He served as Vice Chairman of the Board, board member, and chairman of the finance committee overseeing the implementation of Colorado’s health exchange which was noted as one of the success cases. Richard is the Chair of the Audit Committee for the Telluride Foundation, and previously served as Chairman of the Investment and Finance Committee and Treasurer. Richard also serves on the board of Tri-county Health Network, which serves the counties of Montrose, Ouray, and San Miguel. Richard is a member of the Denver Advisory Board. He also served as the past Chairman of the Board for the Telluride Medical Foundation and former Chairman of the Restoration Committee of the Telluride Museum.

Richard was born in San Antonio, Texas and graduated from Southwest Texas State University, now known as Texas State University.

Personal Notes from Richard:
A lesson I learned years ago – “God gave you two ears and one mouth, you ought to listen twice as much as you talk.” We learn a lot from our clients and employees. You probably do too in your business. It is wise to tap into this wealth of information, and figure out the problems that need solving.

My first job was sacking groceries making $.40 an hour when I was 14 years old. I’ve worked all my life and enjoy working to build things that solve people’s problems. I like helping our clients succeed, I really like helping them be more successful in their missions.


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