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Mark Betts

Senior Vice President 


Mark focuses his efforts in driving ASAP into the future while working tirelessly to help improve business operations for small businesses.

Prior to his role as Senior Vice President, Mark led ASAP’s Payroll business operations and grew the payroll business by 456% during his 12 year tenure overseeing the payroll operations (that’s no typo, that’s real growth). Mark spent his first two years with ASAP supporting employer’s needs at the Telluride front desk. This daily face to face interaction with employers keeps Mark focused today on trying to improve the burdens small employers face from HR processes, payroll compliance and accounting headaches.

Mark was recently invited to participate on the Colorado Department of Labor and Employment’s stakeholders roundtable. Mark’s focus on operations is a natural fit with his interest in leveraging cutting edge technologies to streamline business work flows and improve efficiencies.

Mark graduated from the University of Texas in Austin during the first .com boom. After a stint teaching English in Madrid, he joined a funded start-up called LocalVoice.com in San Francisco. He reshaped the backend new client processes and managed key accounts such as Cal Berkeley Alumni Association, UCSB Alumni Association, and KQED. In life, timing matters. After the .com bust, Mark went to work at ASAP with the idea that it would be a temporary stint at his father’s company in a beautiful mountain town. As Mark’s expertise grew, he realized he could bring the same passion for technology and improved efficiencies to ASAP. And, that he could work with entrepreneurs and small business owners of all varieties every day as he worked with customers and helped them manage their businesses.

Mark has many passions in life. Traveling, sports, and his family are just a few. Mark met his wife Najette in Telluride, Colorado. The two love to travel and could easily be successful contestants on the Amazing Race. They now have their first beautiful daughter who keeps them on their toes. Mark and his family split their time between Texas and Colorado to be close to family in both states. If you want to strike up a conversation with Mark, just bring up sports. Any sport will do, but college football and soccer are his two most prolific topics.


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