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Diana Murray

Diana MurrayVice President of Operations
Director of Marketing
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Having been with ASAP 10 years, Diana has become intimately familiar with the company, it’s operations, and growth strategy. It was a natural fit for her to be promoted to Vice President of Operations.

In addition to being the “operational glue” of the organization, Diana oversees ASAP’s marketing efforts. She is active in the local business community, serving as a Board President of the Riverhouse Children’s Center and a President of the Chamber Diplomats of the Durango Chamber of Commerce. Diana graduated from California State University, Chico.

Diana is great at supporting our executive team and fostering a collaborative culture that makes ASAP so great to work for and work with.  She’s got a knack for people and specifically where people and products mix. She enjoys getting to know clients and their business needs and challenges and working with her team to find the best mix of solutions and services to meet their needs.

Diana started her career in Telluride handling marketing for BIOTA, a bottled water company that led the way with innovative corn-based plastic bottles. In addition she led marketing and business projects for the regions former green building company, Steeprock Builders. Diana’s eagerness to learn about different kinds of businesses made her the perfect fit for ASAP, and she joined the team in 2007 and has been helping to grow the company’s business  ever since. Diana started in our Telluride office, helped launch ASAP’s Denver office, and now works out of our Durango office.

You can find Diana chasing her toddlers Noah and Leo, or drafting behind her husband Daniel who races bicycles (which is quite a feat in the San Juan Mountains). Diana rides her bike to work, dropping off her kiddos at school on the way. She is into CrossFit and says she’s always working on her shavasana. But she’s not all work and working out! Diana loves cooking with friends, and makes a mean bundt cake.


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